Journal

The most expensive design mistake usually starts with “we’ll figure that out later.”

The most expensive design mistake rarely looks expensive at first. It sounds harmless.

“We’ll figure that out later.”

Later is where budgets go to die. It’s where a vague concept becomes five rounds of revisions, the furniture package starts drifting, and the team keeps reopening decisions everyone thought were already solved.

That is the cost of ambiguity.

Not just creative confusion. Actual cost.