Buttercup
Chicago | South Loop
Buttercup is a love letter to Italian aperitivo culture, filtered through a modern Midwestern lens. Rooted in the warmth and ritual of Italy’s neighborhood cafés and cocktail lounges, the brand and interior direction reimagine vintage charm for a new generation: expressive, intimate, and effortlessly social. The space was designed to move with the rhythm of the day, from sunrise espresso and easy conversation to twilight amaro and a more leisurely sense of occasion. Through layered color, nostalgic details, warm materials, and a guest experience built around ritual, Buttercup creates a world that feels both transportive and familiar. Café by light, amaro at night.
Collaborators
Nathan Michael: Creative Lead
Marco Veneziano: Interior Design
Michelle Albert: Branding
Rossana Fernandez: Interior Design + Procurement
Meghan Tucker: Interior Design
Scope
- Strategy
- Interior Design
- Branding
- Print Collateral / Packaging
- Photography
Every great space starts with a good conversation.
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